Sugar, a Sweet Addiction


Sugar Addiction

Video taken from the channel: Lee Health


This Woman Can’t Last More Than An Hour Without Eating Sugar | Freaky Eaters S1 S3 | Uniquely Me

Video taken from the channel: Uniquely Me


Sugar — The Sweet Addiction (7 min Preview)

Video taken from the channel: The World Foundation for Natural Science


Sugar — The Sweet Addiction

Video taken from the channel: The World Foundation for Natural Science


Is Your Sugar Addiction This Bad?

Video taken from the channel: The Doctors


Freaky Eaters | Sugar Addict (Full Episode) | Only Human

Video taken from the channel: Only Human


The Skinny on Obesity (Ep. 4): Sugar A Sweet Addiction

Video taken from the channel: UCTVTips

A sugar addiction causes over-indulgence in sweets and other sugary treats which can lead to many health complications in the long term, including obesity, diabetes, tooth decay, heart disease, and certain types of cancer. In the short term, a high consumption of sugar may cause mood swings and make you feel tired or irritable. One of the first and most noticeable causes of sugar addiction is that your brain wants something sweet. The brain needs sugar (glucose) as a fuel source and will continuously attempt to get glucose as a way to prevent a potential shortage of this nutrient. Sugar is a highly-addictive substance due to the response by the brain to release dopamine, the feel-good hormone.

When sugar is consumed, there is a response in the pleasure center of the brain triggering feelings of happiness and alertness. Sweet on sugar, but is it an addiction? If you have doubts that sugar is an addictive substance, a quick search of the Internet should put those doubts to rest. Sugar, An Addiction, Really? My overwhelming sugar cravings make sense when you consider that research shows you can actually get hooked on the sweet stuff.

Scientists have found that sugar is addictive and stimulates the same pleasure centers of the brain as cocaine or heroin. Sugar addiction represents a specific case of the FA model in which the addictive substance is the specific nutrient sugar. Studies have shown that sugary foods activate a region of the brain called the nucleus accumbens—the center for reward, craving, and addiction. But Katz stops short of saying sugar is truly.

Sugar has drug-like effects in the reward center of the brain. Scientists have proposed that sweet foods—along with salty and fatty foods—can produce addiction-like effects in the human brain, driving the loss of self-control, overeating, and subsequent weight gain. Sugar addiction and food addiction is one of the hottest new sciences emerging over the last 10 years. What we’ve been able to find is that, in my estimation, heck yeah, it’s real.

What exactly ‘sugar addiction’ means The American Psychiatric Association lists several key markers for addiction, including intense cravings for.

List of related literature:

It is the addiction, and overconsumption, that makes sugar so detrimental.

“The Stevia Deception: The Hidden Dangers of Low-Calorie Sweeteners” by Bruce Fife
from The Stevia Deception: The Hidden Dangers of Low-Calorie Sweeteners
by Bruce Fife
Piccadilly Books, Limited, 2017

For instance, the sweet taste is linked to eating carbohydrates (a good source of energy), which stimulates the release of insulin in our blood enabling our bodies to control how glucose is processed inside us.

“Future Foods: How Modern Science Is Transforming the Way We Eat” by David Julian McClements
from Future Foods: How Modern Science Is Transforming the Way We Eat
by David Julian McClements
Springer International Publishing, 2019

Sugar is as addictive as crack cocaine, so the compulsion to overeat it in any form is almost impossible to resist—and that includes so-called “healthy” foods like granola and trail mix.

“Goddesses Never Age: The Secret Prescription for Radiance, Vitality, and Well-Being” by Christiane Northrup, M.D.
from Goddesses Never Age: The Secret Prescription for Radiance, Vitality, and Well-Being
by Christiane Northrup, M.D.
Hay House, 2015

Sugar substitutes taste sweet (obviously) and activate those same receptor sites in your brain that keep your sugar addiction alive.

“Eating Clean For Dummies” by Jonathan Wright, Linda Larsen
from Eating Clean For Dummies
by Jonathan Wright, Linda Larsen
Wiley, 2011

Several investigators have suggested that the sweetness inherent to fructose containing sugars creates the potential for individuals to become “addicted” to sugar.

“Preventive Nutrition: The Comprehensive Guide for Health Professionals” by Adrianne Bendich, Richard J. Deckelbaum
from Preventive Nutrition: The Comprehensive Guide for Health Professionals
by Adrianne Bendich, Richard J. Deckelbaum
Springer International Publishing, 2016

Sugar addiction is like any other form of addiction.

“The Great Indian Diet: Busting the big FAT MYTH” by Shilpa Shetty Kundra, Luke Coutinho
from The Great Indian Diet: Busting the big FAT MYTH
by Shilpa Shetty Kundra, Luke Coutinho
Random House Publishers India Pvt. Limited, 2015

Yeah, sugar has been compared to any other addiction: The more you feed your craving for it, the more it needs.

“How to Eat: All Your Food and Diet Questions Answered” by Mark Bittman, David Katz
from How to Eat: All Your Food and Diet Questions Answered
by Mark Bittman, David Katz
Houghton Mifflin Harcourt, 2020

In the past, sugar has been considered addictive.

“Born to Buy: The Commercialized Child and the New Consumer Culture” by Juliet Schor, Associate Professor of Economics Juliet B Schor, Charles Scribner's Sons
from Born to Buy: The Commercialized Child and the New Consumer Culture
by Juliet Schor, Associate Professor of Economics Juliet B Schor, Charles Scribner’s Sons
Scribner, 2004

As the body continues to have strong cravings for chocolate, soda, juices, sugar or other refined carbohydrates, there is no hope because sooner or later, they will succumb to these cravings and lose control.

“Problem-Free Diabetes: Controlling Diabetes With the Help of The Power of Your Metabolism” by Frank Suarez
from Problem-Free Diabetes: Controlling Diabetes With the Help of The Power of Your Metabolism
by Frank Suarez
Frank Suarez, 2016

All sugars can be addictive, most add nothing but calories to your body.

“Linda Page's Healthy Healing: A Guide to Self-healing for Everyone” by Linda G. Rector-Page
from Linda Page’s Healthy Healing: A Guide to Self-healing for Everyone
by Linda G. Rector-Page
Traditional Wisdom, 2000

Alexia Lewis RD

Registered Dietitian Nutritionist and Certified Heath Coach who believes life is better with science, humor, and beautiful, delicious, healthy food.

[email protected]

View all posts


Your email address will not be published. Required fields are marked *

  • Because
    A we used to get suger (and other carbohydrates) with fibre (fresh fruit etc), which inhibits the uptake and drags it out
    B refined suger got dirtcheap in the 70thies with HFCS and put into everything for taste.
    We eat more sugar and we absorb a larger part of of the sugarintake with proccesed(fiberless) food

  • This is a great series. Growing up I never was allowed sweet cereals, white bread, or snacks like pop tarts. I was tiny as a young adult. Later when I had kids of my own I fed them the stuff I never was allowed to have as a kid. We all gained weight! Thankfully all of us went back to the healthier diet once I realized why my mom was against all these foods

  • It doesnt matter what the world thinks of you! Everyone is unique in there own way!!!
    I rather stand with God and be judged by the world than stand with the world and be judged by God!

  • this is so simplified. What about the emotional aspect of overeating? Many people fill the inner Void, lack of Connection/love/emotional starvation can translate into addictions, food being one of them. Food is Comfort, food makes you feel good(dopamine, serotonin)

  • Thank you, I don’t accept anymore people telling that this is due to psychology, total BULLSHIT. Skinny people have problems too, overeating is not due to inner demons or whatever.

  • Poor angel:( I feel so mad at her kids. Your MOM is depressed and youve never visited or any thing. “Scared for his mothers life” If you really cared you would be with her.He only did it for the TV and for a bit of fame. Do you see when she was so shocked to see him? She’s so kind and gentle i feel horrible for her:( If i was her child i would do anything to her.ALso when her son said “it was spending time with you” so why have you never said anything? Its not selfish,she just needed family.

  • I know more about this material than you ever will. Now, I don’t recall starting anything with you, if you don’t like what I say, then ignore. Now kindly, fuck off.

  • I find the video very interesting, yet it feels like it emphasizes the biology too much. Surely, people are cultural beings, right? If people learn and recognize that the foods are addictive, then perhaps they may stop. Or, they may get a bit adventurous and check out what’s for sale in their grocery store. Sometimes, a cucumber may be on sale for 33 cents apiece, and the fat person munches on a fat cucumber instead. As time passes, the fat person keeps on munching on whole fruits and vegetables and whole-grain breads and nuts and seeds and hard-boiled eggs and works on muscle-building. Surely, that will lose the fat, right?

  • I was able to see results within a couple of weeks. I like this tea because helps me somehow be more active. I will recommend this to my friends to try Weight loss green store tea

  • One of the big problems with eating differently is the intense marketing of junk food that has been going on for decades, to the point where if you don’t get your chocolates and latte it feels like a kind of death and you might as well be in a cell with bread and water until you finally expire.

  • Sports returns the normal function of the body with sugar. I have proven it consistently by exercise and not exercising. It is extraordinary how hungry I get when I don’t exercise.

  • I couldn’t relate more. Not with the marriage thing but her depression, isolation, and addiction to sugar is something I relate to

  • Good thinking doc. I decided on a vegan ancestral diet. BMI now 20. Waist size 32. 6 feet 3 inches tall and weight 160 pounds which is normal or lean. Not skinny. Lost 100 pounds plus. Cardiologist gave me poisons��

  • Not even a single pimple
    I eat like chocolates that have sugar
    I stopped now I’m not a freaky eater) and got pimples because of it!

  • Everything is correct, except the problem is FAT, not sugar. The real thing that is causing obesity by exploiting the reward system is fat, because of it’s very high caloric density. That’s why they put fats everywhere.
    Having a diet based on carbs, on the contrary, promotes health, makes you lean and doesn’t ruin the reward system and leptin mechanism. That’s why everyone was lean in China, before they shifted to a meat based society. Now they have an epidemic of obesity and diabetes.

  • I think everybody has a food addiction, you dont have to be obese to have it. People who stuffed themselves at the restaurants but still have room for desserts. There are more examples

  • The food thing is annoyingher taste buds are dull from the sugar addiction so it’s almost obvious that she won’t like regular food just yet.

  • How the hell are they acting like it’s a surprise when a second after she opened the door they had a cameraman already in her house filming getting that angle?

  • Actually, no, I don’t. And my husband would have to disagree with you on that one. Stop being a mental midget and actually listen to the information he’s presenting instead of insulting a person’s perceived personality.

  • You did not watch the video properly if you still think willpower works. As Robert Lustig said in the video, “No-one can exert a cognitive inhition (willpower) over a chemical drive that goes on constantly.”

  • How can you eat that much sugar and not be fat? These must be actors. And there is no way my husband would stop and buy me sugary stuff!!! This video does nothing to help.

  • Obesity may choose you, but you can reject the hell out of the sumbitch. I should know, I was well on my way to it. Two years of an extremely sedentary lifestyle and readily available snacks made me balloon from my usual weight of 58kg to 90kg. Since I didn’t have a lot of muscle to begin with, I ended up with a giant pot belly.

    My annual physical exam revealed that the problem was much worse than I thought: my blood pressure was up, glucose levels were entering diabetic territory, cholesterol was through the roof, and my liver was so fatty you could probably fry it into a nice foie gras.

    How did I respond? I told myself, fix yourself or die. I got a gym membership, adjusted my diet, and in two months, I’ve started to gain some ground. I’m down to about 82 kg now, losing roughly a kilo a week. Moreover, I can finally do pushups again.

    I’ve still got a long way to go, and I still hate every second of gym, but now that I’m seeing positive effects, I’m only motivated to push harder. I’m thankful I caught myself early, but remember that it’s never too late. Yes, it’s hard. Yes, you’ll hate it. But remember, change or die.

  • This guy is probably a hypnotist trying to get more clients. It really does work if you do not pick up cane sugar at the grocery and you read every label on your packages. Eat large amounts from the produce section, drink only stevia sweetened things and walk one mile every day. Dance hard once a week and hike for 3 hours twice a month. Do this and you will NEVER be obese.

  • She should be fat as a hippo.. How can she be relatively thin?? She propably exercise like a madman in between all the sugar meals

  • Have a look at this funny video about the dangers of white refined sugar on YouTube channel: Sugar White. Title of video is: Sugar The Bittersweet Truth

  • I think all of us know what smoking and drinking is.. there’s no need to show a footage of people doing that stuff every time those words are mentioned.

  • “No one can exert will power over a biochemical drive that goes on every minute of every day”… Dr. Lustig: you, sir, are a disgrace to our field.

    Every single act of the brain, from thought to voluntary movement, is the result of a “biochemical drive.” It’s bad biology to reduce a milieu to a single buzz word, it’s bad science to use this gross generalization to describe a complex behavioral outcome, and it’s plain wrong to use the general population’s lack of understanding of chemistry as a scape goat for a sociocultural phenomenon.

    $180K/yr from UCSF isn’t enough?

  • Hotdogs are the worse indeed. Personally I prefer spinach. A pound of spinach has less calories than any chicken, yet has fiber and protein. Delicious! Plus I could have many meals for days on a pound of spinach. ^_^

  • He should’ve picked up that his Mother has been suffering for years. She also must put effort into seeing her kids also. A Mother should never give up. Her children should make an effort to love and look after their Mother. You get ONE Mother in this world. Cherish her and look after her ALWAYS! Going on television is up to them but this is really personal and shouldn’t have been put out like that.

  • Huh, that doens’t sound right…I mean, I get that it’s really, really hard to fight your own biochemistry trying to get you to eat the wrong stuff, but you *can* overcome it, until you’ve managed to re-set your metabolism…I mean, if you couldn’t, people would be completely unable to lose weight and they’re not!

  • Diet supplement companies are dying for everyone to try their products to demonstrate that they really help people lose weight.
    Well I discovered a website that will send free trials to your home, its the best way to get free weight loss programs!:)
    You can get them here

  • If we lose one out of four dopamine receptors per sugar serving, then can we classify that as the level two hyper-reward condition?

  • “Regular food” in the context of whatever the individual was eating before they were vegan.

    In addition, I don’t consider a raw diet to be regulart for modern humans. We’ve been cooking our food for 200K years and earlier species of hominins before us.

    The whole raw food thing is a modern fad that has come about since the original vegan idea. The progression follows thus,

    Vegetarian vegan raw vegan raw frutarian vegan. It’s all a modern experiment that has no precedent in our history.

  • I think the problem is not food.. its our balance with pain and pleasure. If our lives are say 60% pain and 40% pleasure our habits are good regardless what we are doing but then soon as we have more pleasure(whatever form that comes in) than pain, the vicious cycle of using pleasure to escape from pain begins and everytimes you consume “pleasure’ you become less and less useto pain and pain appears more and more painful leading to more consumption of pleasure. Pain and pleasure is a very healthy for our brains believe it or not but if you have too much pain or too much pleasure, you tip the balance and everything goes wack. This a bit of a theory so I might be wrong..

  • Sorry, this guy’s wrong. I exert will power over the biological drive to eat every day, every minute it seems. Yeah, I think about food A LOT, doesn’t mean I have to eat it all day long. And I don’t. And let’s face it, if 1/3 of Americans are managing to stay normal/slender, then that means 100 MILLION+ Americans have found a way to NOT eat all day long. I live in a health-conscious area where, I can assure you, my lean, fit neighbors aren’t snacking all damn day.

  • I never had an issue with over eating.. If anything, I have trouble eating… This morning I could barely get breakfast down, & I never eat lunch or snacks… Just never really hungry… I was diagnosed with PCOS, hyperactive hypoglycemia (I eat sugar & I get low blood sugar), & insulin resistance (no diabetes). I do believe that a calorie is not a calorie. I can work out for 4 hours a day & eat less then 800 cal/day & still gain weight, but if I just cut out sugar, no working out, I lose weight

  • hyperpalatable foods made to trigger our reward center so that we as “customers” return to a product over and over like drug addicts. #FoodIndustry

  • This helps me tremendously. I have my sweet tooth, but more importantly, I am a recovering addict. This shows me that, like my addiction and the behaviors I show as a result, obesity is the outward tell-tale sign of the addiction. I can find some compassion for a fellow addict, no matter what the substance is.

  • I like to think that nothing is irreversible, that in time, our mind and bodies will heal itself once the abuse has subsided. But what if we can’t go back? That is a scary thought.

  • This is so accurate! I WANT food all the time, but I’m never actually enjoying it… My mind is always already on the next bite, while I’m still chewing

  • It is easy to preplicate the leptin block from sugar, you just open a box of ice cream or a bag of candy and start eating and you wont stop before you ate the whole thing. Scary to see it in the big picture. I would be really fat if I was not a fitness fanatic so god bless that.

  • I have a addiction to chips because before I use to eat fries the hot chips every day that at a point the ice cream truck already had the bag ready �� I seen but then I cut down the spicy chips and only eat lays and puffs and funyuns

  • Sugar existed in the 1970s…and the 1960s…and the 1950s. So why did we go from 10% obesity back then to 40% obesity today? Sugar addiction doesn’t explain anything.

  • I always keep my mind open to this low carb shit and I see downright disinformation every time. Still trying to understand what this is all about after over a year and it makes no sense to me. Help

  • I’m assisted to the lifesaver wint o green mints bad. And I had a pill addiction over 10 years ago so I understand true addiction and am not being dramatic. I can eat 117+ a day. Ugh it’s so bad. I just can’t buy em

  • Most would say Stevia is bad for you too, if not, worse than sugar. I recommend using honey as a sweetener. The Mediterranean diet had used honey for many years & some of the most thinnest & healthiest people I know use honey as a sweetener. I personal had never felt better since the switch. Yea it has calories but it’s not a lot & your body digests it better than Stevia or other poor substitutes. I still use Equal & Sweet n’ Low but very carefully. Honey is my sugar, just like a Roman.

  • If you were honest with yourself and wrote down everything you ate in a journal for three weeks, eating anything you wanted and everything you normally ate, you would see EXACTLY why you have the shape that you see in the mirror. Also, your journal should include any exercise in fresh air or any exercise you kept up for 40 minutes at a stretch. Just those simple indicators will reveal to you the truth. And you don’t need to show it to anyone. Too much work, eh?

  • we eat more because 1 pound of chicken breast has waaaaaaay less calories than a pound of fries or a pound of hot dogs, that’s the problem. we should eat less refined food. if you wanna eat meat, so eat MEAT, eat a steak of a chicken, not an hot dog

  • I haven’t watched the whole episode yet and I don’t know if they mention it but how the hell does she stay in shape how is she slim??? And how does she not have diabetes type 2 and I feel sorry for her that she’s alone and she said she didn’t want anyone to know well she just told the world sooo technically it’s better so people can help hope all is well:)

  • People might laugh when they hear this but it’s actually as addicting as drugs. I literally get withdraw symptoms when I don’t have sugar. It’s horrible

  • This made me cry. I have been looking and looking for help. I have tried leaving my wallet at home and have now started stealing sweets. I have gotten in trouble twice by administrators at work for eating too much of the breakfast buffet-its so hard seeing everyone else eat. My director yelled at me in front of co-workers and so I have now resorted to going to the room earlier to stash food so that it looks like I am eating a normal amount and then also bringing food from home to make up for what I couldn’t carry back to my office. Another co-worker spoke about how she was hungry because “someone” always steals the food, which makes me feel like I’m not worth the food that I am eating. I think that I may get into trouble tomorrow because I stole 2 dessert donuts for the company lunch though I don’t pay for lunch (I always bring my own)and the cafeteria lady saw me and looked irritatedI can’t allow myself to because it’s a buffet and it would only make things worse. I have involuntarily throw up because I ate too much in one sitting. I used to exercise, but I tell myself that I need ‘fuel’ to exercise and then I am too full and physically uncomfortable to go to the gym. Because I’m not super obese my friends have laughed when I tell them what’s happening. I am asking for help, explicitly, I am asking for intervention/prevention, and I am alone.

  • Sugar addiction does explain it. Carbohydrates all break down into sugar. The food guide pyramid says to eat 55-66% of your daily calories in carbs. This is bogus.

  • This is exactly how I am. I wouldn’t be able to sleep because I craved sugar, would eat way too much chocolate at 2am, do it again at 3,4,5 etc until I fell asleep. Breakfast would be chocolate because I craved it again, same with lunch. I’d eat stuff with sugar in it just because it was there even if I don’t like it. I was eating 3000 calories of chocolate a day and I was so overweight but I’ve been eating healthy, doing exercise and I’m almost at a healthy weight now, hope this woman overcomes this addiction because it is so so hard to stop

  • all I eat I feel like it’s all junk food and I ALWAYS have food on my mind and I’m not over weight mostly bc it’s in my genes thank god☺️

  • At least she is a good mom in a sense that she never abused or called her kids names. That’s why her son loves her and want to save her.

  • I prefer the ones where they take blood tests and find out they’re going to die in a few months, which just makes it that much more interesting.

  • In the 1970s when obesity was only 10% of the population, we drank Shasta and Kool-aid. We ate candy. There was plenty of fast food including pizza, burgers, and chicken. We bought white and brown sugar from the grocery store. We put Mrs. Butterworth syrup on our pancakes. We bought malts and other ice cream in the summer. There was LOTS of sugar back then. We weren’t eating any damn fiber. Now sugar supposedly causes the obesity epidemic and “addiction”. Why now but not back then?

  • poor thing. “i wanted my kids to think i was happy.” i really feel bad for her. its not because she likes sugar that much, its because her mental health is super bad.