How Beer Diet Labels May Benefit Consumers


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Video taken from the channel: Newsy


Why alcohol doesn’t come with nutrition facts

Video taken from the channel: Vox


Ingredient and Nutrition Information to Consumers: What role for alcoholic beverages?

Video taken from the channel: EURACTIV


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Video taken from the channel: CBS This Morning


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Video taken from the channel: Lee Health


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Video taken from the channel: KPRC 2 Click2Houston


Beer Nutrition Facts || GET TO KNOW || Castle Malting TV

Video taken from the channel: Castle Malting

How Beer Nutrition Labels Will Benefit Consumers. Pleading blissful ignorance to the calories in alcohol will get a bit harder by 2020. On July 12, 2016, the Beer Institute, a national trade association representing over 3,300 U.S. brewers, announced a voluntary initiative to add nutrition labels to beer by the end of 2020, as an effort to promote quality and transparency. While almost every packaged food is required to have a nutritional facts label, indicating the serving size and the nutritional value per serving, alcoholic drinks do not. Pete Martin, Regulatory Director at labelling compliance experts, Ashbury Labelling looks at the current positioning regarding nutrition labelling in alcohol.

A recent Harris poll conducted for market researcher Nielsen found that 72 percent of beer drinkers say they think it’s important to read nutritional labels when buying food or beverages. The updated Nutrition Facts label will make it easier for consumers to make more informed food choices. Surveys show consumers are seeking healthier options and. Consumers are increasingly exposed to nutrition and health information on food packages. In particular, front-of-package (FOP) nutrition labeling has become a popular way for food marketers to communicate information to customers about the healthfulness of their products.

With so many disparate types of FOP labeling systems currently in the marketplace, it is not clear which types of FOP. Front-of-Package Nutrition Labeling 50 Rutgers Business Review Spring 2017 claims (e.g., “A diet low in total fat may reduce the risk of cancers”) be. Helping Consumers Make More Healthful Food Choices: Consumer Views on Modifying Food Labels and Providing Point-of-purchase Nutrition Information. Beer may not be diet delight, but it does have good dietary qualities. If the government did allow the listing of nutritional content on beer labels, here’s what the content of a standard Nutrition Facts chart may look like for a 12-ounce (355-milliliter) bottle of a typical.

People look at food labels for a variety of reasons. But whatever the reason, many consumers would like to know how to use this information more effectively and easily. Now beer labels may state percent alcohol, and when it helps sales, they do.

The “energy-booster” beers associated with college drinking freely display alcohol content.

List of related literature:

We expect all of these factors to be statistically significant in predicting consumer preferences for beers.

“The Economics of Beer” by Johan F. M. Swinnen
from The Economics of Beer
by Johan F. M. Swinnen
OUP Oxford, 2011

Consumers felt that only 4 percent of beer advertising contains useful information.

“The U.S. Brewing Industry: Data and Economic Analysis” by Victor J. Tremblay, Victor J.. Tremblay, Carol Horton Tremblay, Massachusetts Institute of Technology. MIT
from The U.S. Brewing Industry: Data and Economic Analysis
by Victor J. Tremblay, Victor J.. Tremblay, et. al.
MIT Press, 2005

Such study could be of great interest because fluorescent compounds present in beer have a strong impact on both the beer properties and its nutritional value and stability.

“Beer in Health and Disease Prevention” by Victor R. Preedy
from Beer in Health and Disease Prevention
by Victor R. Preedy
Elsevier Science, 2011

Furthermore, rising consumer income levels also have led to a shift toward premium, differentiated beers produced by so-called microbreweries and away from standard and economy brands produced by industry giants—firms such as AB InBev and MillerCoors that have continued to grow globally through mergers.

“Microeconomics: Theory and Applications” by Edgar K. Browning, Mark A. Zupan
from Microeconomics: Theory and Applications
by Edgar K. Browning, Mark A. Zupan
Wiley, 2020

For those beers of which the consumer is aware and for which the consumer has correctly evaluated the salient attributes, the consumer may be unaware that a particular brand altered its formula and now contains more calories than before (obsolete information).

“Consumer Perception of Product Risks and Benefits” by Gerard Emilien, Rolf Weitkunat, Frank Lüdicke
from Consumer Perception of Product Risks and Benefits
by Gerard Emilien, Rolf Weitkunat, Frank Lüdicke
Springer International Publishing, 2017

Once the brand is adopted by the lead segment, acceptance among general beer-drinking consumers is likely to grow.

“Global Brand Strategy: Unlocking Branding Potential Across Countries, Cultures & Markets” by Sicco Van Gelder
from Global Brand Strategy: Unlocking Branding Potential Across Countries, Cultures & Markets
by Sicco Van Gelder
Kogan Page, 2005

Price and quality of beer were significantly less important for consumers.

“Branding and Advertising” by Flemming Hansen, Lars Bech Christensen
from Branding and Advertising
by Flemming Hansen, Lars Bech Christensen
Copenhagen Business School Press, 2003

The company is aiming to maintain its brands’ premium status and margins, and avoid being sucked into the supermarket-driven price-led promotions that have diluted the supposed exclusivity of other premium’ beer brands.

“Marketing Communications” by John Egan
from Marketing Communications
by John Egan
Thomson, 2007

For consumers who seek out alternatives to the homogenous pale lagers of the beer industry giants, abundant choices will likely remain—if they are willing to a pay a price premium.

“The Geography of Beer: Regions, Environment, and Societies” by Mark Patterson, Nancy Hoalst-Pullen
from The Geography of Beer: Regions, Environment, and Societies
by Mark Patterson, Nancy Hoalst-Pullen
Springer Netherlands, 2014

There is little doubt that the industry spends heavily on beer advertising.

“The Changing Portrayal of Adolescents in the Media Since 1950” by Patrick Jamieson, Daniel Romer
from The Changing Portrayal of Adolescents in the Media Since 1950
by Patrick Jamieson, Daniel Romer
Oxford University Press, 2008

Alexia Lewis RD

Registered Dietitian Nutritionist and Certified Heath Coach who believes life is better with science, humor, and beautiful, delicious, healthy food.

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  • I am hoping that one day we will know. You will be surprised the crap they put in alcohol and we are forced to call rude customer service representatives or write drawn out emails to find out what is in the alcohol and by law they don’t have to tell us. Gluten free? Diabetic? Fish allergy? Dairy allergy? Vegan? or whatever, how would you know? Just try and ask Crown Royal they won’t tell you..

  • If you are worried what is in your wine or beer, then don’t drink beer or wine. Just stay away from alcohol. It’s kind of like if you are asking how expensive is a certain product, then chances are you do not have the money for it. (i.e. If you are asking how much it costs to own a yacht, then you are not rich enough to buy one, etc.)

  • If you’re “health conscious” then stay away from liqour all together. Leave up it to these nannyistic, whistle-blowers to make sure alcoholic beverages are “nutritionally labeled”. What a crock-o-shit haha

  • There is absolutely no need for the EU to stick their snouts in here. If the British people want this then OUR government that is accountable to US should do it. It is simple. Everything that happens at ‘EU level’ is beyond the account of our people it is fundamentally undemocratic on many levels not least because we have never consented as a people for any rules and laws coming from Brussels.

  • I 100% agree that alcohol should be labeled. However, in the time being we could just test for calories on our own. Other nutrient facts will be a bit harder but all you need to test calorie count is a few test tubes, a flame, the object, water, and a thermometer.

  • Wanna be conscious of caloire, drink liquor and stay away from the damn sodas, light beer is crap. Just drink regular beer. You ppl sound dumb,wanna know caloire,sugar and whatever else. If your on diet you dont need to be binge drinking everyday. Having 1 to 2 beers every now and then wont hirt your diet.

  • I wish this video had talked about the allergy impact of a lack of labeling. My son has severe food allergies, so I’m used to looking at ingredients, but now that he is drinking age, we have to look it up online.. and maybe those sources are accurate or maybe they’re not.

  • 2:09 Other beverages and foods have nutrition labels and people do “have information about how many calories they’re consuming or how much sugar”, so why are 50%+ Americans overweight?
    Want to make smart decisions? Why don’t you just quit drinking that carcinogen?

  • Everyone is saying nobody who drinks alcohol cares about calorie content in alcoholic beverages, but there are people like Type I diabetics who actually enjoy alcohol and need to know a precise calorie count to administer insulin while drinking beer. I can’t see a reason to prevent these people from enjoying a couple beers just because some people might confuse beer with “liquid bread”.

  • In Europe we don’t have nutritional facts on wine. The French where against it, because they don’t want anyone to know that they add a lot off additives to keep the taste the same year after year.

  • what beer are you drinking because I have never drank a beer without it? Granted it is not in big letters like my frosted flakes but it is still on the can

  • One could argue that the detrimental effects to the internal organs caused by excessive alcohol consumption should be on there too.

  • The most subtle poison is sugar. Fructose. They should at least list this. Everyone knows alcohol isn’t nutritional but I promise they are pumping in high fructose and other harmful agents. I believe anything that can be consumed should have ingredients listed. Period.

  • Think about how much money this would cost companies to get caloric numbers on everyone one of their beverages. How expensive would our beer and wine cost us, because you know the companies would defray their costs to the consumers before taking it out of their profits.

  • For people with food allergies, not having labels is a huuuggeee pain in the butt. I always thought vodka was only made from potatoes until I developed a rice allergy and had some vodka which was made from rice. My lips and throat swelled up really badly, but it took me months to figure out what was causing it. Was it gelatin? no…My new dog? no… Peanut contamination??? Because some vodkas would cause it, and not others, it took a long time before I figured it out-if it had just been on a label, I would have been good. It’s insane to me that they don’t have to at least put ingredient lists on alcohol.

  • everyone’s arguing over calories on labels and im just over here with an allergy
    hmm looks good, hope i dont have a reaction ¯\_(ツ)_/¯

  • I figured they might not want people thinking the nutrients make it a food substitute, but the calories, sugars, etc. should totally be listed

  • I love Vox. But the opinion at the end of this one is dumb. I’m sorry, but, alcohol is bad for you. I don’t need to read how much sugar or carbs it has.

  • i love how they didn’t even think about diabetics who actually NEED to count their carbs to keep their blood sugars in good control but they bothered to mention people who just want to count calories as if that’s the biggest problem here

  • Maybe you should make video about expiry date on ‘table salt’ as well? I’m not sure why my Natrium Chloride can expire next year despite the fact that it has been there for the last millenia in the ocean / mountain / wherever

  • If you really want to calorie count or regualte your nutrition…. maybe dont drink?
    Anyone health conscious. Why are you consuming this. It does nothing. Everything about alcohol is negative.

  • In Australia we have a standard measuring system, and every bottle of alcohol tells you how many “standard” drinks are in it. So like, a bottle of wine has about 7 standards in it and a single beer has about 1 1.4 standards. It makes it way easier for you to know how much you’re drinking and keep track of your consumption.

  • Like soda, I’m sure that alcohol nowadays has more new addictive properties that are causing the hike in alcoholics. Ofcourse if beer companies can get away with this, then they will. Money speaks volumes

  • ready to get blown away? The worse thing about alcohol if you want to stay healthy…isnt calories or sugars,..ITS THE ALCOHOL! xD Just dont drink at all! Sugars and calories are harmless in comparison to what alcohol does to you.

  • Brilliant production as always by Vox! Convey my kudos to your creative teams who visualize all the information for the videos! ☺️

  • The idea that people are not as able to make smart decisions about their food and drinks because of the lack of nutritional labeling is false. Studies actually show that since the introduction of mandatory labeling we’ve actually gotten worse at controling out diet.

  • Anyone else love how they didn’t show the yuengling bottle the whole time to avoid a potential law suit then picked it up at the end?

  • Wine I understand perfectly why having nutritional facts wouldn’t work, beer and most hard alcohols on the other hand it would make sense to label

  • To be fair, too many people are saying “to be fair” in this comment section, and let me give one example of a drink that takes full advantage of this law. Jagermeister. The stuff is basically syrup. it has 16.5 grams of sugar per shot. Over 3 times the sugar content in the same amount of Coke.

  • As a manufacturer of alcohol,I gotta say, it really would be hard to get accurate info and keep it accurate. Besides if you drink alot if alcohol you probably aren’t too concerned about calories.

  • ever since studying health in high school, i’ve always read the nutrition labels on food packaging, so i was really surprised to find nothing of the sort when i bought alcohol for the first time

  • Excellent video. But I think that your narrators need to work on not whistling their “s” sounds, as I found this so distracting that I had to lower the volume.

  • Nutrition labels would be nice but consumers don’t need them to make good health decisions. The calories in alcohol is not secret information. Google is your friend. Let me get you started: a 5 oz. glass of red wine has about 125 calories and a 12 oz. bottle of beer has about 150 calories. Yes, different brands and vintages will vary in their calorie counts, but not by that much. Calorie labeling for packaged food has a large margin of error as well. The precise figures are not very important when counting calories. Studies have shown that calorie counts on labels and menus do little to change consumer behavior.

  • 1:16 if someone was that “super health concious ” about health, they would even be picking food that need labeling. If you want health just eat whole plant foods.

  • They already make sense, it’s just people don’t understand what serving sizes are and think the whole package has only the calories of one serving.