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How Beer Nutrition Labels Will Benefit Consumers. Pleading blissful ignorance to the calories in alcohol will get a bit harder by 2020. On July 12, 2016, the Beer Institute, a national trade association representing over 3,300 U.S. brewers, announced a voluntary initiative to add nutrition labels to beer by the end of 2020, as an effort to promote quality and transparency. While almost every packaged food is required to have a nutritional facts label, indicating the serving size and the nutritional value per serving, alcoholic drinks do not. Pete Martin, Regulatory Director at labelling compliance experts, Ashbury Labelling looks at the current positioning regarding nutrition labelling in alcohol.
A recent Harris poll conducted for market researcher Nielsen found that 72 percent of beer drinkers say they think it’s important to read nutritional labels when buying food or beverages. The updated Nutrition Facts label will make it easier for consumers to make more informed food choices. Surveys show consumers are seeking healthier options and. Consumers are increasingly exposed to nutrition and health information on food packages. In particular, front-of-package (FOP) nutrition labeling has become a popular way for food marketers to communicate information to customers about the healthfulness of their products.
With so many disparate types of FOP labeling systems currently in the marketplace, it is not clear which types of FOP. Front-of-Package Nutrition Labeling 50 Rutgers Business Review Spring 2017 claims (e.g., “A diet low in total fat may reduce the risk of cancers”) be. Helping Consumers Make More Healthful Food Choices: Consumer Views on Modifying Food Labels and Providing Point-of-purchase Nutrition Information. Beer may not be diet delight, but it does have good dietary qualities. If the government did allow the listing of nutritional content on beer labels, here’s what the content of a standard Nutrition Facts chart may look like for a 12-ounce (355-milliliter) bottle of a typical.
People look at food labels for a variety of reasons. But whatever the reason, many consumers would like to know how to use this information more effectively and easily. Now beer labels may state percent alcohol, and when it helps sales, they do.
The “energy-booster” beers associated with college drinking freely display alcohol content.
List of related literature:
|from The Economics of Beer|
|from The U.S. Brewing Industry: Data and Economic Analysis|
|from Beer in Health and Disease Prevention|
|from Microeconomics: Theory and Applications|
|from Consumer Perception of Product Risks and Benefits|
|from Global Brand Strategy: Unlocking Branding Potential Across Countries, Cultures & Markets|
|from Branding and Advertising|
|from Marketing Communications|
|from The Geography of Beer: Regions, Environment, and Societies|
|from The Changing Portrayal of Adolescents in the Media Since 1950|