Exactly what the Cheerios Protein Suit Method for Consumers


Navigating nutrition facts on food labels

Video taken from the channel: Fox News


Beyond Meat breaks down after consumer group warns of chemicals in fake meat

Video taken from the channel: CNBC Television


How Vitamin Water Can Put You in a Coma

Video taken from the channel: Brew


Protein Powders Being Deceptively Marketed To Consumers

Video taken from the channel: The Ring of Fire


What you need to know about glyphosate, the cancer-linked chemical found in Cheerios

Video taken from the channel: CBS This Morning


Nutritionist discusses Glyphosate Breakfast Cereal Controversy

Video taken from the channel: FOX 11 Los Angeles


Cheerios Cereal Under Fire Over Protein Claims

Video taken from the channel: ABC News

They allege that the claims on boxes of Cheerios Protein could mislead reasonable consumers into thinking that it’s a higher-protein alternative to regular Cheerios. Judge Thelton Henderson of the U.S. District Court for the Northern District of California ruled on August 10 that this lawsuit, which accuses General Mills of violating the federal Nutrition Labeling and.

(Reuters) A federal judge has ruled that General Mills Inc (GIS.N) must face a lawsuit claiming it tricked consumers by marketing Cheerios Protein as a high-protein alternative to regular. Cheerios Protein Subject of Consumer Fraud Class Action Lawsuit. November 12 2015 by Lucy Campbell.

Santa Clara, CA: A consumer fraud class action lawsuit has been filed against General Mills alleging the cereal manufacturer misleads customers about its popular cereal Cheerios Protein. Filed in federal court, the lawsuit asserts that a side by side comparison of. General Mills has settled a lawsuit brought by a DC-based consumer watchdog three years ago over its label on Cheerios Protein’s packaging. The Center for Science in the Public Interest (CSPI) alleged Cheerios Protein has 17 times as much sugar as the original Cheerios, thus marketing the product as a high-protein alternative was misleading. Lawsuit: Protein Cheerios misleads consumers By Roberto A. Ferdman • Washington Post The good news is that the more accurate comparison means there isn’t quite as much extra sugar as it.

The nonprofit points out in the lawsuit that for the 11 grams of protein per serving stamped on the front of the boxes of Cheerios Cinnamon Almond Protein and Cheerios Oats and Honey Protein, only seven grams is actually from the cereal, while four grams comes from added milk. The lawsuit was filed by the consumer advocacy group, Center for Science in the Public Interest (CSPI), claiming that Cheerios Protein has just “irrelevantly” more protein than usual Cheerios, yet considerably more elevated amounts of sugar. The lawsuit alleges Golden Valley-based General Mills falsely markets Cheerios Protein as being much higher in protein than original Cheerios, with the Center for Science in Public Interest (CSPI), which filed the lawsuit, saying it only has a “smidgen” more. Cheerios Protein Class Action Lawsuit. This lawsuit alleges that General Mills falsely and misleadingly marketed Cheerios Protein cereal as a high protein alternative to Cheerios, in violation of the federal Food, Drug, and Cosmetic Act and state business codes.

Minneapolis based General Mills, Inc. ( GIS) is involved in the international production, marketing and. In the federal class action suit, filed in the Northern District of California, CSPI cites its side-by-side comparison of Original Cheerios and Cheerios Protein as evidence that General Mills is marketing Cheerios Protein as a “high protein, healthful alternative to Cheerios” when it does not contain much more protein than Original Cheerios.

List of related literature:

When the FDA did take action against one small company that was marketing a putative “cholesterol-lowering” supplement that could not possibly do so, the courts ruled that it was unfair of the government to pick on that company rather than a larger corporation such as Kellogg or RJR Nabisco.

“Food Politics: How the Food Industry Influences Nutrition and Health” by Marion Nestle
from Food Politics: How the Food Industry Influences Nutrition and Health
by Marion Nestle
University of California Press, 2013

This prompted efforts to ascertain whether there were variants within the major cereals that could redress to some extent these deficiencies in essential amino acids.

“Encyclopedia of Genetics” by Eric C. R. Reeve, Isobel Black
from Encyclopedia of Genetics
by Eric C. R. Reeve, Isobel Black
Fitzroy Dearborn, 2001

If the alleged benefit of eating the high-fiber cereal proved false, the consumer would have lost the chance to eat another brand of cereal but would not have increased his risk of disease.

“Consumer Protection Law Developments” by August Horvath, John Villafranco, Stephen Calkins, American Bar Association. Section of Antitrust Law
from Consumer Protection Law Developments
by August Horvath, John Villafranco, et. al.
ABA Section of Antitrust Law, 2009

Cereal manufacturers capitalize on nutrition in health messages.

“Chemistry and Technology of Cereals as Food and Feed” by Samuel A. Matz
from Chemistry and Technology of Cereals as Food and Feed
by Samuel A. Matz
Springer US, 1991

The suit charged that the largest companies in the cereal industry compete by introducing more and more brands.

“Encyclopedia of Business Ethics and Society” by Robert W. Kolb
from Encyclopedia of Business Ethics and Society
by Robert W. Kolb
SAGE Publications, 2008

If the deficiency is confirmed as significant, and the response from the company is not satisfactory, the FDA may issue a warning letter to the company, confirming the finding of significant deficiency as the FDAs position, and providing the opportunity to the company for voluntary correction.

“Developing Solid Oral Dosage Forms: Pharmaceutical Theory and Practice” by Yihong Qiu, Yisheng Chen, Geoff G.Z. Zhang, Lirong Liu, William Porter
from Developing Solid Oral Dosage Forms: Pharmaceutical Theory and Practice
by Yihong Qiu, Yisheng Chen, et. al.
Elsevier Science, 2009

This means that manufacturers and sellers rely on the disclosure of product-related risk information to consumers in order to defend against product liability lawsuits.

“Foundations of Sustainable Business: Theory, Function, and Strategy” by Nada R. Sanders, John D. Wood
from Foundations of Sustainable Business: Theory, Function, and Strategy
by Nada R. Sanders, John D. Wood
Wiley, 2019

The court reasoned that the recall exclusion, which applied to the recall of a product due to defects or deficiencies, did not apply because the insured sought damages arising out of the recalled oatmeal (which was not, itself defective), rather than the recalled defective milk.

“Handbook on Insurance Coverage Disputes, 19th Edition” by Ostrager, Newman
from Handbook on Insurance Coverage Disputes, 19th Edition
by Ostrager, Newman
Wolters Kluwer Law & Business, 2018

If a highprotein cereal were trying to increase brand comprehension among a target audience, managers could well decide to promote its protein content.

“Advertising Management” by Batra
from Advertising Management
by Batra
Pearson Education, 2009

C. cereals are a major dietary component in tropical areas subject to serious protein deficiency.

“C4 Plant Biology” by Rowan F. Sage, Russell K. Monson
from C4 Plant Biology
by Rowan F. Sage, Russell K. Monson
Elsevier Science, 1998

Alexia Lewis RD

Registered Dietitian Nutritionist and Certified Heath Coach who believes life is better with science, humor, and beautiful, delicious, healthy food.

[email protected]

View all posts


Your email address will not be published. Required fields are marked *

  • I love being informed of these types of things but what can I eat????? I can’t walk into a walmart the only supermarket in my town and find anything that isn’t poison. I just would like an answer of what I can eat. And there is more mystery going to a farmers market. I don’t know what that farmer sprayed on his crops any more than a super market. But you do get a better deal and fresher products I guess when the markets open 3 months of the year… The United States may not have people lay dead because of starvation but we have no options for nutrition at least in rural communities.

  • That is why it is helpful to read the label. Labels tell you how much product is in the container. Labels tell you almost everything about the product, including the number of servings, amount per serving, vitamins, minerals, etc. If you are not reading the label and just buying the biggest package, that is no one’s fault but your own. And really, a see-through side so you can tell how full it is? What would that tell you without reading the label? Oh, and where did you find out that of all biologicals, only protein powder is immune from the sunlight? I would love to see that data…the prospects for both sunscreen and spaceflight are staggering!

    I certainly am all for reducing packaging. It would save billions of tons of garbage every year. But that is not what makes the product much more expensive, just more damaging to our environment and a waste of resources. The higher price has more to do with conning people into thinking they need these products in the first place. Of course, they are overpriced!

    I just happened to have a container of protein powder in my cupboard and it costs $2.51 per 26g of protein. Boneless chicken breasts sell for less than that for a pound in NC. A pound has over 90 grams of protein. I realize that this cost comparison is not valid for every protein powder, but Walmarts are everywhere and carry frozen. My point is only that taking these “supplements” instead of eating food has never been validated by scientific studies.

    You guys are smart. I have listened to dozens of your “Ring of Fire” shows. Sure, you raise your voices to get people’s attention, but that’s the name of the game. The problem with this one is that it is, for the most part, way too similar to the whiny titty babyTrumpamzee in charge saying that the Big Mac he got wasn’t the same size as the one on the poster. Please don’t make up your own facts, it’s not good for anyone. And: READ THE LABEL!

  • And who are the EPA? Sometimes the people on these boards are from Monsanto or other companies just so that they can say these foods are safe. The FDA is another untrustworthy source for health. As consumers we need to look into these foods ourselves!!! You cannot trust anyone affiliated with the food industry, especially packaged items. It’s sad, but these industries make a lot of money and they don’t want this to stop.

  • I am a 4th generation farmer. And I have a couple things I would like to say.

    1. Ask me or any farmer questions. Don’t assume we are so naive. We have agronomists, degrees, licenses, and tons of other regulations we live by and follow. Seriously, ask questions to the people that deal with it all day everyday. I’m not paid by anyone to say anything.

    2. Read the label of glyphosate! It is misuse of the product to desiccate cereal grains for human use. Only for animal feed is it approved.

    3. I know this goes against all popular fear based studies, but we use 7 times less weed killer on our round up ready (glyphosate resistant) sugar beets. Not to mention, those previous chemicals were far more toxic. Things like upbeet, starane, stinger, and matrix were used often all together before. Now it is simply glyphosate sprayed 7 times less.

    4. Farms Are Businesses. The idea that we are all about money…….. well, it’s sorta true. The market is competitive and if you are not being the best business you can be you will fail and be bought by a better farmer. It’s simple economics. But, on the other hand the better the farm ( business ), the mare able to buy into new more efficient technology. I’m writing this as my tractor drives itself. AI is on farms and new technology is coming out every year to better our sustainability.

    5. Most people are 2 or more generations removed from farming background. No wonder no one knows how farming is done anymore and they have no one to turn to to ask the real questions. So, we turn to our smart phones and headlines like this catch our eye. Most don’t know any different, so they believe…….

    6. Seriously, ask me or a real farmer questions.

  • If you buy any products from General Mills, you absolutely don’t care at all about your health or the health of your kids. Don’t worry about getting the government to waste time to put a label on it, it’s poison!

  • As far as im concerned, anyone that advocates it being in food, should be brought up for treason against the u.s. and world. Its feaking nuts.

  • Yep, 80 bowls a day for 80 years will give you a.0001% chance of cancer. OMG, hide the kids! its the end of days.
    30,000 mg a day may gives rats cancer, so these guys say that 1.4 mg in a human child is dangerous.

  • As a daily Vitamin Water consumer, I think it is important to remember that moderation is key (as it was said in the video). As someone who works in a warehouse and sweats a heck of a lot and always forgets to take vitamin supplements, this is the perfect thirst quencher and daily intake of essential vitamins for me…especially in this pandemic time!

  • There are natural organic pesticides herbicides and fertilizers and Farmers need to research it and use safe products and stop causing harm to fellow Americans

  • Make glyphosate a treat? Is that woman receiving a check from Monsanto to say that? OMG! This is sad, do not feed your babies glyphosate period, no level is safe! I hope she enjoys her treats of poisoning and gets cancer for misleading people. Wow! I am in a lawsuit that proves Monsanto did this knowing it would cause a environmental health epidemic and even had a hit squad to kill anyone who opposed their plan of controlling the health for profit of the health care industry! Time to wake up!

  • GLYPHOSATE FOUND IN CHILDHOOD VACCINES MOMS & SCIENTISTS DEMAND FDA & CDC TEST VACCINES FOR GLYPHOSATE https://www.momsacrossamerica.com/glyphosate_in_childhood_vaccines

  • keep in mind this is fox news thats why they let their kids eat this stuff and thats why they are trying to convince us to eat it. Even if it is in small amounts poison is poison and its main purpose is to kill thats why its found in Roundup. the media keeps doing this thing where it insults are intelligence by thinking we take anything they say at face value and we dont.

  • If only Amarica had an agency to prevent this type of poison from entering our children’s food; ohhhh ya we did…. Thanks repugnetons for cutting the EPA budget!!!

  • Glyphosate was originally patened in 1964 as a chelator of b vit., and minerals. A foreign country devised it. Then someone else patened in 1964. Its called the fleecing of america. Get your guts cleaned out. Use passion flower tea, activated charcoal, and or fulvic humic acid used for human consumption and dandelion root. Glyphosate ruins the kidney and liver, then it all goes, and the pancrease needs those b vitamins. Go low to no carbs from wheat grain products. Buy organic if can. Take care.i wonder how many monsanto are investing in the pharmaceutical industry for diabetes, kidney and liver foundations. Take care. And if they cant get you with the glyphosate, they do it with maltodextrin. It spikes the insulin higher and faster than sugar. It wears out the pancrease.

  • How about instead of cutting it down never eat it and boycott that crap, we dont need to give them a penny to kill people with cancer, this is man made engineered madness, monsanto will be shut down!

  • How can something designed to kill life ever be considered safe for consumption in the first place? Use common sense for crying out loud.

  • Bye, Bye Bees. Glyphosate perturbs the gut microbiota of honey bees. Increased mortality of honey bee colonies has been attributed to several factors but is not fully understood. The herbicide glyphosate is expected to be innocuous to animals, including bees, because it targets an enzyme only found in plants and microorganisms. However, bees rely on a specialized gut microbiota that benefits growth and provides defense against pathogens. Most bee gut bacteria contain the enzyme targeted by glyphosate, but vary in whether they possess susceptible versions and, correspondingly, in tolerance to glyphosate. Exposing bees to glyphosate alters the bee gut community and increases susceptibility to infection by opportunistic pathogens. Understanding how glyphosate impacts bee gut symbionts and bee health will help elucidate a possible role of this chemical in colony decline.  https://www.pnas.org/content/115/41/10305

  • These kind of conversation setups are even more toxic than the roundup. Especially this smile: 5:30 after dodging this bullet where she acknowledges it sounds like a death sentence: 5:10
    Well-played Fox, except that glyphosate shouldn’t be in the foods to begin with.
    They engineered their food plants to not die from the glyphosate but they could have also gone a step further and prevent build-up/absorbtion of the glyphosate in the foods. But of course, that’d just be counterproductive in the grand scheme of things, right?

  • Roundup caused an alteration of the Firmicutes to Bacteroidetes ratio.
    An environmental concentration of Roundup has a sex-dependent impact on rat gut microbiome.